PFISTER

PR and Direct Case Study

GOAL

Launch Pfister’s new Water Over Wire faucet technology at KBIS 2017. Show attendees would be able to see, hear, touch and even taste Pfister’s water faucet technology.

STRATEGY

Echo developed a customized press kit mailing to the top 20 attending KBIS media.

RESULTS

  • 32 media appointments secured.
  • 10 organic media converage pieces with over 779,514 impressions across radio, print and online.