KYOCERA

PR Case Study

GOAL


Launch Kyocera's new rugged Duraforce smartphone in the B2B vertical for the first time.

STRATEGY


Determine the most common causes of mobile-device failures and the costs to an organization in lost mobile-worker productivity.

RESULTS

  • 435 new stories generated in a completely new B2B enterprise vertical market
  • Media coverage advertising value of $513, 869.