Our team leverages the power of organic search, paid search, display advertising and remarketing programs to help our clients achieve their Key Performance Indicators (KPIs) and show a return on investment. As search engines continue to update their algorithms, it’s vital for companies to include both organic approaches and paid search marketing to ensure success in the ever-changing SEO landscape.
We have been partnering with our clients for 25 years to ensure their goals are aligned with our strategic integrated marketing plans. At Echo we are more than digital marketers. We are problem solvers helping identify opportunities in every marketing channel.
Every SEO campaign is tailored for your organization’s KPIs. It is never a one-size-fits-all solution. Effective organic search engine optimization campaigns will not only help your website increase in organic ranking, but also increase the number of qualified website visitors, leads, and/or product sales.
Using paid search campaigns, alongside organic SEO, is an effective way to increase results both in the short- and long-term. Investing in a paid search campaign (usually pennies to the dollar spent on print or broadcast ads) is the best approach to achieving short term company goals as well as reaching KPIs.
Performing regular website and search audits help our clients reach their KPIs and return on investment (ROI.) Audits help identify obstacles and opportunities to improve website visibility, as well as organic and paid search opportunities to improve campaign performance.
Display advertising can be shown on many platforms, from web banners to applications, to reach the right audience. With expertise in using the Google Display Network, our display ad campaigns allow our clients to utilize advanced targeting options: demographics, location, keywords, market affinities, desired destinations, and even specific interests.
Remarketing campaign outreach is one of the best tools to reach previous visitors to your website. Echo can position targeted ads to this defined audience and encourage them to make a desired action, such as downloading a document or clicking ‘learn more’ and connecting to a client’s website. Retargeting allows for segmenting audiences and converting window shoppers into action takers or paying customers by delivering targeted ads based on their interests.