Search Engine Marketing (SEM)

Search engines are the ideal way to connect with eager customers looking for your product or service, and Search Engine Marketing (SEM) efforts are designed to make sure that your company appears on the Search Engine Results Pages (SERPs) when specific keywords are used during those searches. Your website’s visibility, traffic, and influence with customers is driven by a variety of tactics including native advertising, programmatic, paid search, display advertising, and more.

Echo’s talented and passionate team of search experts works closely with you to understand your brand goals and design a strategy for supporting them. We build or overhaul search engine campaigns that help your business grow, creating, executing, and overseeing each step for improved engagement and increased conversions. Our SEM reporting tracks performance, page rankings, and conversions.

Our team can work with you to create:

A/B testing
AdWords
Campaign strategy
Display advertising
Email marketing
Keyword research
Paid search
Paid social
Pay-Per-Click (PPC)
Remarketing
Retargeting
Targeted advertising copy
Tracking & tools

Our Work

SoCal Hospice

Southern California Hospice Foundation (SCHF) serves as the national model for improved access to hospice and palliative care. Established in 2002 to promote awareness of care options for terminally ill children and adults, the Foundation enhances the quality of life and well-being of patients nearing their end-of-life. Generous donations and compassionate efforts support essential community service programs that provide for patient needs outside the hospice benefit such as food, transportation, utility bills, and granting final wishes.

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Laguna Design Center

LDC wanted to reinvent their annual marketplace for local interior designers, featuring high profile industry speakers, educational opportunities, and an on-site bazaar. Their goal was to increase visibility, enhance showroom exposure, and grow attendance for the spring event.

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Alondras Hot Wings and Pizza

With their expansion, catering business, and to-go retail division for their famous sauces, Alondra’s sought a revised visual identity including a fresh take on their logo, comprehensive guide, and streamlined graphics for physical and digital use.

See Full Project

Baldwin Hollywood Hills by Erinn V.

For the launch of the new Hollywood Hills by Erinn V. collection, Echo put together an integrated campaign to drive sales and engagement, generate product awareness, and encourage website clicks and media coverage on Facebook & YouTube, a national tour, and much more.

See Full Project

USC Marshall

To launch the new Master of Science, Food Industry Leadership program, USC approached Echo to generate brand awareness and encourage enrollments. Using social and digital media, paid and organic search engine marketing, and video production, the program exceeded all expectations for its first cohort.

See Full Project

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SoCal Hospice

Southern California Hospice Foundation (SCHF) serves as the national model for improved access to hospice and palliative care. Established in 2002 to promote awareness of care options for terminally ill children and adults, the Foundation enhances the quality of life and well-being of patients nearing their end-of-life. Generous donations and compassionate efforts support essential community service programs that provide for patient needs outside the hospice benefit such as food, transportation, utility bills, and granting final wishes.

See Full Project

Laguna Design Center

LDC wanted to reinvent their annual marketplace for local interior designers, featuring high profile industry speakers, educational opportunities, and an on-site bazaar. Their goal was to increase visibility, enhance showroom exposure, and grow attendance for the spring event.

See Full Project

Alondras Hot Wings and Pizza

With their expansion, catering business, and to-go retail division for their famous sauces, Alondra’s sought a revised visual identity including a fresh take on their logo, comprehensive guide, and streamlined graphics for physical and digital use.

See Full Project

Baldwin Hollywood Hills by Erinn V.

For the launch of the new Hollywood Hills by Erinn V. collection, Echo put together an integrated campaign to drive sales and engagement, generate product awareness, and encourage website clicks and media coverage on Facebook & YouTube, a national tour, and much more.

See Full Project

USC Marshall

To launch the new Master of Science, Food Industry Leadership program, USC approached Echo to generate brand awareness and encourage enrollments. Using social and digital media, paid and organic search engine marketing, and video production, the program exceeded all expectations for its first cohort.

See Full Project

Our Expertise

Content Development

Search Engine Optimization (SEO)

Branding & Research

Search Engine Marketing (SEM)

Public Relations (PR)

Video & Photography

Sponsorships / Media Buying

Medical Marketing

Higher Education

If you’re ready to find your Echo, contact us now!

Let us know how we can help you—don’t waste another minute.

Contact Us

Why Echo -

30 Years /

300+ Clients /

Proven Professionals

Blending strategy, design, marketing & analytics for measurable results that delight clients, and ignite brands.

Awards & Certifications

Google Ads Search Certification
Google Ads Video Verification
Google Ads Display Certification