Social media is a key component in the current marketing climate and Echo strategizes accordingly. We offer complete social media management through the development of planning calendars, content, original graphics and applying analytics to help clients achieve their desired goals. Our team designs campaigns and manages content on social platforms such as: Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and Snapchat for maximum audience engagement and brand influence.
Echo develops comprehensive content calendars, original graphics, deploys messaging and monitors engagement on all platforms. Strategy and analytics contribute to and drive to each client’s program.
Original content is essential in social media. Echo utilizes an in-house team to develop content specific for each client’s voice. Photography, videos, infographics and animated graphics are just some of a few tools to carry a client’s message.
ORGANIC & PAID SOCIAL
Based on today’s platform algorithms, reaching a client’s audience is best accomplished through a combination of both organic and paid efforts. Choosing the correct platform for reaching out and engaging with an audience is accomplished through research, strategy, planning, pertinent content and integration of analytics.
CUSTOM AUDIENCES SEGMENTATION
Defining your audience(s) and delivering meaningful messaging is key to a successful campaign. Echo uses sophisticated software to find these audiences based on demographics, geography, behaviors and more to maximize paid social reach.
Basics of marketing can be applied to social media as well: Market to qualified leads. Echo integrates this component into all social media campaigns and is able to capture leads, serve ads to the new leads and help build new audiences for clients.